| James Earl Jones, Actor | |
| Business Goals: Deliver inspirational message at a museum's fund raising event | |
| Project: Write a speech for Mr. Jones' introduction of Dr. Strangelove (his first film role) | |
| Next Phase: The speech was edited into a promotional video and it was published in the Wall Street Journal | |
| Outcomes: Extensive media play generates some (but not enough) financial support |
