connecting the dots
mobius consultants
Marketing + Public Relations
Woody Allen once said that 80% of success in life is showing up. That number is even higher with marketing campaigns. Repetition of the brand message breeds familiarity, the first in a series of transactions leading to trust, the Holy Grail of all business relationships. Problem is, people today have so many choices, they become easily bored. So while businesses need to keep repeating their core message, they also need to keep it fresh. Effective campaigns communicate the same core message with different story lines through different media (print, web, social, viral, etc).
